Global Personals is an online dating company founded and headquartered in Windsor, UK. The two funded the project using credit cards,  and focused on buying appropriate keywords on Google AdWords for a dating website. They simultaneously worked on building a large database of members in order to launch a private label platform to be used by affiliates and partners in building their own individualised dating websites.
In NovemberChannel 4 News revealed that the company had created a team of employees whose job was to List of global personals dating sites fake accounts for its List of global personals dating sites of websites, in order to send large amounts of flirtatious messages to genuine users. Former employees revealed that their job, the details of which they were not permitted to discuss with anybody outside the organisation, was to search the profiles of genuine members from around the world, select the most attractive photographs, and create artificial profiles, known as "pseudos".
Each employee was responsible for managing up to 15 different pseudos. The purpose of this practice was twofold. Firstly, it was intended to coerce genuine members who had registered for free into paying a membership fee, in order that they could respond to the messages which they had received.
Secondly, it was to dissuade paying members from cancelling their monthly subscriptions: In some cases the employee would then target the same member, using a different pseudo. It was claimed by one of the former employees that this practice increased the company's revenue by 50 per cent.
Windsor Trading Standards confirmed that it took claims of fake profiles very seriously and had had "ongoing dealings" with Global Personals regarding this practice. Global Personals claimed to have stopped using fake profiles in The list consists of mid-market companies across Britain and ranks them according to which ones have the most aggressively growing international sales.
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Global Personals owns and operates a number of their own dating site brands. In addition to operating their own dating sites, Global Personals also operate over 1, sites on behalf of partners according to their website  who use a shared set of databases belonging to global personals covering multiple niches including adult, straight, affair and lgbt.
Global personals split the revenue of these sites with their partners. In AprilGlobal Personals set about closing 's of partner websites, with very little notice to the partners, resulting in them moving members to their own dating websites and withholding past and future revenue to 's partners.
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