University of Oradea, Romania. University of Oradea, Oradea, Romania. More about this item Keywords marketing online ; online tools Bihor online customer retention tools ; loyal customers ; JEL classification: You can help correct errors and omissions.
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Please note that corrections may take a couple of weeks to filter through the various RePEc services. A significant part Bihor online the before County touristic potential represented by the Apuseni mountains.
In this area there is a high number of touristic guesthouses prepared to receive their guests.
Online presence of these guesthouses is an important Bihor online, because a larger number of tourists are booking and paying online their stays, they are informing themselves online regarding the tourist destinations.
In the conducted research we have analyzed websites offer touristic guesthouses in Bihor County, situated in Apuseni Mountains area.
We dealt with the online instruments used by touristic guesthouses in customer retention strategy. We have analyzed the measure in Bihor online those instruments are used on the accent made on each of the instrument categories mentioned in this study.
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Oradea, Bihor Romania. Event information.
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